Case Study – Once A Day Co.

Jul 17
How Once A Day Co. Built a Smarter Freight System with Freight Lab 360


$1M annual turnover
50+ shipments per year
1 founder still managing all the freight — until now


“Freight Lab 360 helped me realise we didn’t have a freight provider problem, we had a freight knowledge gap. Once we filled that, everything started to flow. It’s about understanding strategy, building systems, and gaining confidence  and it saved us a huge amount of time, money, and stress.”

– Robyn Read., Founder of Once A Day Co.

About

Once A Day Co. is a growing lifestyle brand specialising in minimalist, purpose-driven drinkware, including premium tumblers and ceramic mugs, designed to encourage intentional daily rituals. With a strong brand presence and loyal following, the company has grown to $1 million in revenue, shipping globally from manufacturers in China and Southeast Asia to customers globally.

Challenge

Despite success, global shipping was still a daily struggle.

Founder Robyn. was juggling too much. Even with a small team, freight and logistics always landed on her desk.
Why? Because she'd been burnt before:
  • Wrong Incoterms and delayed shipments
  • Documentation errors causing customs holds
  • Surprise costs and poor visibility
  • Team uncertainty and over-reliance on Robyn

She’d tried training her staff, but without a clear freight structure or education platform, problems kept circling back to her, wasting time, eroding margins, and limiting growth.

“I built the brand on consistency, but our freight process was anything but.”

Solution

Freight Lab 360 gave Once A Day Co. the freight strategy and education they needed to scale smoothly.

Through a targeted Freight Lab 360 program, Robynand her team:
  • Learned to properly manage Incoterms and shipping documents
  • Gained confidence in interpreting freight quotes and planning timelines
  • Built internal SOPs for staff to handle freight from order to delivery
  • Created a freight calendar to proactively manage campaigns and restocks
  • Adopted templates and checklists for quoting, booking, and documentation

No longer dependent on agents or rushing through last-minute shipments, Once A Day Co. now has a system in place and a team trained to use it.

Results

  • Robyn stepped back from daily logistics without losing oversight
  • Customs clearance errors dropped significantly
  • Freight costs reduced by 15% through smarter decisions and planning
  • Staff now handle freight confidently, backed by Freight Lab 360 tools

“Freight Lab 360 is more than training, it’s freight clarity. For the first time, we know what we are doing, and that peace of mind is worth everything.”

Freight Lab 360: The Freight Clarity Your Team Needs

Once A Day Co. didn’t need a new freight provider, they needed freight knowledge.

Freight Lab 360 equips brands with the freight education, tools, and systems they need to operate smarter, scale faster, and stop relying on guesswork.

If you would like to learn more get in touch for a chat to see how we can transform your freight business.
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