Where It Began
COVID shutdowns, capacity shortages and volatile rates put global freight under intense pressure. For smaller importers, every disruption made a knowledge gap more expensive.
About Freight Lab 360
Make Better Freight Decisions With an Expert in Your Corner
Freight Lab 360 helps e-commerce businesses and importers understand their options, spot costly gaps, and choose the right way to move goods as they grow.
Why Freight Lab 360
Freight Advice You Can Actually Use
You shouldn’t need years in logistics to question a quote, compare providers, or choose the right service. We give e-commerce teams and SMB importers the context, tools, and hands-on support to protect margins and keep shipments moving.
How We Help
Shipping Decisions Shouldn’t Rely on Guesswork
When freight costs keep changing, service options blur together and every provider speaks their own language, it’s hard to know whether you’re making the best call.
Freight Lab 360 was created to close that knowledge gap. You get provider-independent advice, practical education and freight support shaped around your business.
The result is a clearer plan, fewer costly surprises, and more confidence as your order volume grows.
- Unbiased, provider-independent advice
- Built for e-commerce and SMB importers
- Education, tools and hands-on freight services
Our Story
How Freight Lab 360 Began
What Businesses Were Missing
Many businesses had to accept freight recommendations without enough context to compare options or challenge costs. Tania Nicolson saw how access to clear, independent education could change those conversations.
One Business at a Time
Tania began consulting directly with e-commerce teams and SMB importers. Each engagement confirmed that businesses needed advice shaped around their products, customers, margins and growth plans.
Freight Lab 360 Takes Shape
Freight Lab 360 brought that experience into one place through expert-led education, practical tools, custom freight roadmaps and hands-on services. More businesses could now get the context behind the recommendation, not only the recommendation itself.
Get to Know Us
Mission & Vision
Our Mission
Give e-commerce businesses and SMB importers clear freight knowledge, independent advice and practical support so they can make better decisions, protect margins and grow with confidence.
Our Vision
A freight industry where smaller businesses can understand their options, question costs and choose providers with the same confidence as larger importers.
Our Values
What We Stand For
Transparency
Plain-English explanations of freight options, costs and trade-offs, with advice that isn’t tied to a preferred provider.
Practical Simplicity
Useful tools and clear next steps that make complex freight decisions easier to understand and manage as your business grows.
Confidence Through Knowledge
Training and resources that help your team ask better questions, compare options and build a freight plan around the way your business operates.
Meet the Founder
Tania Nicolson
Director, Freight Lab 360
Hi, I’m Tania. I’ve spent 25 years in freight and logistics, across ports, pallets, airfreight, seafreight and e-commerce shipping.
Across that time, I’ve seen the same pattern. Many businesses pay for freight without having enough information to challenge costs, compare options or plan ahead.
I created Freight Lab 360 to give owners and operations teams that context. When you understand the trade-offs behind each shipment, you can protect your time and margins while making decisions with confidence.
My favourite part of the work is watching freight stop feeling like a black box. A clear plan changes the conversation with providers and gives your team room to grow.
- 25+ years in international freight and logistics
- 10 years consulting with e-commerce and SMB importers
Partnerships
Could Your Expertise Help Businesses Ship Better?
We work with freight specialists, technology providers and educators whose expertise can help our customers. If there’s a practical fit between your work and ours, tell us what you have in mind.
Get Started
Want a Clearer Freight Plan?
Tell us what you’re shipping, where it needs to go and what’s getting in the way. We’ll come back with a clear, honest recommendation.
- Free, no-obligation conversation
- Unbiased — we’re in your corner
- 25+ years of freight expertise
Prefer to talk? Call 07 3667 7480